puff piece

puff piece
a newspaper article, book, public-relations film, etc., whose purpose is to praise or flatter.

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n. informal a newspaper article or item on a television show using exaggerated praise to advertise or promote a celebrity, book, or event

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noun, pl ⋯ pieces [count]
chiefly US informal + disapproving : a story, news report, etc., that praises someone or something too much

The story was just another puff piece to help the mayor get reelected.

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ˈpuff piece [puff piece] noun (NAmE)
= puff (4)

Useful english dictionary. 2012.

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Look at other dictionaries:

  • puff piece — UK US noun [C] US MARKETING ► PUFF(Cf. ↑puff) noun …   Financial and business terms

  • puff piece —  HYPE; extravagant praise.  ► “Ways to make an executive HEADHUNTER come calling before one has to send out resumes are discussed: . . . 5. Have a public relations consultant plant puff pieces about oneself.” (Across the Board, Jan. 1995, p. 49) …   American business jargon

  • puff piece — Informal. a newspaper article, book, public relations film, etc., whose purpose is to praise or flatter. * * * …   Universalium

  • puff piece — noun A journalistic form of puffery; an article or story of exaggerating praise that often ignores or downplays opposing viewpoints or evidence to the contrary …   Wiktionary

  • puff piece — / pʌf pi:s/ noun a supposedly objective newspaper or magazine article about a product or service, which reads as if it were written by an in house publicity department and may in fact be written by advertising people on behalf of a client …   Marketing dictionary in english

  • puff — [pʌf] also ˈpuff piece noun [countable] informal MARKETING an advertisement or other piece of writing in a newspaper etc that strongly praises a product * * * Ⅰ. puff UK US /pʌf/ noun [C] also US …   Financial and business terms

  • puff — puff1 [pʌf] v [: Old English; Origin: pyffan, from the sound] 1.) to breathe quickly and with difficulty after the effort of running, carrying something heavy etc ▪ George puffed and panted and he tried to keep up. puff along/up etc ▪ An old man… …   Dictionary of contemporary English

  • puff — I. verb Etymology: Middle English, from Old English pyffan, of imitative origin Date: before 12th century intransitive verb 1. a. (1) to blow in short gusts (2) to exhale forcibly b. to breathe hard ; pant …   New Collegiate Dictionary

  • puff — 1 verb 1 (I) to breathe quickly and with difficulty after running, carrying something heavy etc: Catherine was puffing loudly as she carried the box into the room. (+ up/along etc): Duncan passed me, puffing up the hill. see also: huff and puff… …   Longman dictionary of contemporary English

  • piece — noun 1 separate amount; parts of sth ADJECTIVE ▪ big, huge, large, long ▪ little, short, small, tiny ▪ …   Collocations dictionary

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